An Introduction
Our Team
The founding team of SWOTA, Inc. have been and continue to be strategic consultants, as well as direct investors, in many local and international ventures.
Through their years of experience of consulting and investing, they have found a fundamental challenge that stakeholders face with being able to properly evaluate and measure their strengths, weaknesses, opportunities and threats (SWOT) in the marketing department of their business. It is especially challenging for these companies to consistently make smart decisions on a monthly or consistent basis.
SWOTA helps clients understand and act on their real position in the market, increasing their competitiveness and marketing effectiveness by identifying, understanding and analyzing their marketing programs and their effectiveness in real time and over a period of time.